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W&E CUSTOM PALLET FURNITURE BRAND
The basic concept behind this project is that of perceived value. The goal was to take something that is widely viewed as worthless–pallets, in this instance–and turn that into something the consumers of the world view as possessing of
worth. After constructing the actual furniture pieces with quality in mind, a brand was created and implemented to add additional value, whether perceived or actual, and create the opportunity for marketability.
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